Start with the catalogue problem

I start with the product catalogue and the public pages that support it. I look at naming, category structure, claims, proof, comparisons, and the places where the same product gets described in different ways. From there I give a practical map of what needs tightening.

I usually work on generative engine visibility audits, product taxonomy, category-language restructuring, AI answer readiness for product and collection pages, and trust-signal mapping. I am best suited to e-commerce and DTC brands with enough catalogue depth for language problems to compound.

I usually reply within a few working days. If the enquiry is a fit, I will ask for catalogue access, priority product ranges, and any examples of AI answers or search results that concern you.

I work in focused projects rather than open-ended calls. A project may include a catalogue review, page-level notes, category language recommendations, comparison-set mapping, and a written findings document. Calls are used to sharpen the brief and walk through decisions.

Most projects start around $2,800, with deeper catalogue and taxonomy work reaching about $12,000. I price around the size of the range, the number of page types, and how much evidence needs checking.

I do not write fake reviews, stuff pages with phrases, manufacture third-party proof, or diagnose a brand from one screenshot of an AI answer. I also do not take projects where the site itself will not support the claims it wants machines to repeat.