Terms of use
This page covers two things: (1) using the generativeengineoptimization.info site, and (2) how paid audit work is arranged. The site is for information. Paid work runs under a separate written agreement, and where that agreement and these terms disagree, the agreement wins.
1. Using the site
What I publish on generativeengineoptimization.info reflects, honestly and as of writing, how I approach catalogue and visibility work. It is not legal, regulatory, or commercial advice. If you act on something here without an active engagement with me, the call is yours and so is the risk.
Bulk scraping of the site is not allowed, nor is reconstructing my audit method from public material or republishing large stretches of it without credit. Linking and quoting with attribution are, as a rule, welcome.
2. The enquiry form
Submitting the form is not an offer, a contract, or a promise on either side. It is just a tidy way to hand me context. I reply once that context lets me say something useful. Sending it does not earn a guaranteed answer, a guaranteed turnaround, or a guaranteed piece of work.
I may decline an enquiry if it sits outside what I do, if my current capacity cannot reach it, or for any other practical reason. A decline is no verdict on your brand; far more often it is plain capacity and fit with this narrow catalogue focus.
3. How engagements run
Paid work runs under a written contract both sides sign before anything starts. That contract sets the scope, deliverables, timing, fees, payment terms, confidentiality, intellectual property, indemnities, and how disputes are resolved. These site terms do not stand in for that contract.
Engagements follow the working rules stated elsewhere on the site: I begin with the product catalogue before it touches prompts, I treat product names, categories, and comparison language as infrastructure rather than decoration, and no recommendation is done until a merchant or team can act on it without rebuilding the site. If an instruction cuts against those rules, the work is either reshaped or stopped. The rules are not traded away for convenience.
4. No promises about results
Visibility in AI answers and search systems turns on things no adviser fully controls: how models behave, the policies of third-party platforms, the choices a brand makes when applying changes, the market, and plain time. I cannot guarantee a ranking, a citation, a recommendation, or any particular behaviour from any AI system. Where there are concrete expectations about outcomes, they are written into the engagement contract, with the caveats spelled out and the scope defined.
5. Liability
For free use of the site, liability is limited as far as the law permits. For paid work, liability is set and capped within the contract itself. Nothing here removes liability for deliberate wrongdoing, fraud, gross negligence, or anything else the law does not allow to be excluded.
6. Governing law and venue
For use of the site, the law of the United Kingdom (England and Wales) applies and its courts have jurisdiction, unless consumer-protection law gives a user a more favourable venue. For paid work, the governing law and venue are fixed in the contract, normally the operator's home jurisdiction unless both sides agree otherwise.
7. Changes to these terms
I revise these terms as the way I work changes. The "Updated" date at the top marks the current version. Changes that touch active engagements are told to clients directly; changes that affect only the site are simply reflected here.
Contact
Questions about these terms: hello@generativeengineoptimization.info.